Creative interior designer, Emily, approached us with the task of creating a new website for her business. Having two branches to her consultancy and design work - one that is focused on home interiors, and the other on office and work spaces - we came up with the idea of splitting the site into two branches, with the visitor choosing a path through the site depending on their preference of 'Living' or 'Working'. This design, together with a professional photoshoot, created a unique visual style that helped highlight Emily's unique combination of colour therapy and interior design.
After a brief introduction by Emily, the site directs you to choose a path. Clicking on either 'Living' or 'Working' opens up a new area of the site relevant to that topic. Rather than direct you to a new page, we wanted the pathways to be a visual feature of the site. Therefore we decided that the revealed 'pathways' should all be part of one dynamic home page, simultaneously revealing and scrolling to the new area as you choose your path. In turn, each new area has multiple sections to read and explore, giving the visitor a unique browsing experience and keeping them on the site.
A screenshot of part of the pathway revealed after choosing 'Living':
A small selection of images from the photoshoot: