Exciting immersive events business required a "secret" campaign that gave little away. We built a following quickly and were tasked with encouraging followers to to try something new and buy tickets to their first immersive dance night. With relatively young and image conscious demographic we chose Instagram and Facebook to focus their campaign. Using carefully selected images featuring different elements you might find at Studio 54 style night we teased the follower to take them on a journey that built up to the sparkling night.
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