New workplace wellness business Kokoro-me tasked us with creating a visually beautiful and impactful Social Media launch. As a wellness business their key target market uses Instagram, so this is the platform we chose to focus their activity. Starting up on a budget they had minimal branding or photography, but with a desire to have feed aesthetic of beautiful photography. The challenge was to give them an identifiable online brand and create compelling and relevant written content at minimum costs and raise awareness of their brand in short time period. The feed we developed uses high quality stock imagery alongside their business headshots, the use of highlight brand colours pink and green and carefully researched wellness copy to engage with their audience and connect with relevant businesses.